Monthly SEO Strategy Planning: How We Drive Long-Term Organic Growth
Search engine optimization (SEO) is not a one-time effort. It’s an evolving, strategic process that requires consistent attention, analysis, and adjustment. At 1320LLC, we follow a detailed monthly SEO strategy planning process to ensure your website gains visibility, attracts quality traffic, and converts visitors into loyal customers.
In this page, we’ll walk you through what a monthly SEO strategy looks like, what we include in our plans, and how our data-driven approach can elevate your online presence.
Why Monthly SEO Planning Matters
SEO is dynamic. Search engines update their algorithms frequently, competitors adjust their strategies, and user behavior shifts in line with trends. Monthly planning ensures your website is always aligned with current best practices, algorithm updates, and business goals.
A monthly SEO strategy helps to:

• Track performance and pivot quickly when needed

• Identify keyword and content opportunities

• Resolve technical issues proactively

• Build authority through consistent off-page efforts

• Align your website’s growth with your marketing calendar

What’s Included in Our Monthly SEO Strategy
Our process combines in-depth analysis, expert execution, and continuous refinement. Here's a breakdown of what happens each month when you work with us.
1. Monthly SEO Performance Review
We begin each month by evaluating your site’s performance using data from tools like Google Analytics, Google Search Console, and third-party SEO platforms (e.g., SEMrush, Ahrefs).
Key Metrics We Review:

• Organic traffic trends

• Keyword rankings (gains and losses)

• Conversion rates from SEO traffic

• Bounce rate and engagement

• Technical health (crawl errors, page speed, Core Web Vitals)

This data gives us a pulse on how your site is performing and what needs attention in the coming month.
2. Setting Monthly SEO Goals
Based on performance data and your business objectives, we establish new SEO goals every month.
Examples of SMART SEO goals:

• Increase organic traffic by 15%

• Rank in the top 3 for a high-converting keyword

• Reduce bounce rate by 10% on a landing page

• Acquire 5+ new backlinks from authoritative domains

These goals help prioritize tasks and measure results clearly.
3. Keyword & Search Intent Optimization
Keyword research is not a one-and-done activity. Every month, we review keyword performance and uncover new opportunities.
We analyze:

• Trending keywords in your industry

• Competitor keyword gaps

• User search intent (informational, navigational, transactional)

This ensures your website content stays aligned with what your
target audience is actively searching for.
4. Content Strategy & Execution
Content remains the backbone of SEO success. Each month, we develop or optimize content based on keyword targets and ranking opportunities.
Content Tasks We Handle Monthly:

• Publish new blog posts, landing pages, and FAQs

• Refresh outdated content to improve rankings

• Add multimedia elements (images, video, infographics)

• Improve content structure and internal linking

We also monitor which content is driving the most organic value—and build on that success.
5. Technical SEO Optimization
Search engines favor fast, accessible, and technically sound websites. That’s why technical SEO is part of our monthly routine.
Our checklist includes:

• Crawlability and indexing fixes

• Mobile usability checks

• Page speed and Core Web Vitals improvements

• XML sitemap and robots.txt updates

• Fixing broken links, duplicate content, or redirects

We ensure your website is built for performance—and stays that way.
6. Local SEO (If Applicable)
If you serve specific cities or regions, local SEO is vital. Each month we improve your local visibility through:

• Optimizing your Google Business Profile
  (posts, photos, updates)

• Managing local citations and directories

• Generating and responding to reviews

• Optimizing pages for “[service] in [city]” keyword targets

• Tracking local 3-pack rankings and map visibility

This makes your business stand out to nearby customers searching for your services.
7. Link-Building and Off-Page SEO
High-quality backlinks remain one of the most important ranking factors. We plan and execute off-page strategies monthly, including:

• Guest blogging on niche-relevant websites

• Digital PR campaigns with sharable assets
  (e.g., data studies, infographics)

• Reclaiming broken or lost backlinks

• Competitor backlink analysis to find new opportunities

• Outreach to influencers and industry sites

These efforts boost your site’s authority and organic reach over time.
8. Competitor SEO Monitoring
We believe SEO isn’t just about your site—it’s also about the landscape around you. Each month, we track your competitors to stay ahead.
We monitor:

• New content and landing pages

• Changes in keyword targeting

• Backlink acquisition

• Featured snippets and SERP real estate wins

This intelligence helps us respond strategically and
Defend your market share.
9. Reporting & Strategy Review
Transparency is key. At the end of each month, we deliver a
detailed report covering:

• Keyword ranking updates

• Traffic and engagement metrics

• SEO goals progress

• Completed tasks and results

• Plans for the next month

We also hold monthly strategy calls or check-ins (depending on your plan) to walk through progress and align on next steps.
10. Ongoing Strategy Adjustments
The final piece of the puzzle is continuous improvement. SEO is iterative. Based on performance and industry shifts, we adapt your plan every month.
We ask:

• What worked well?

• What didn’t move the needle?

• What are competitors doing differently?

• What’s new in SEO trends and updates?

This flexibility ensures your strategy evolves with the search landscape and keeps producing results.